This independent project was born in a London flat, which has since taken shape between a blow of wind and another in Pantelleria, a Sicilian island. It is not just a brand of suitcases; GMTZero is a way of being. A brand which represents quality, force, resistance and style; like every traveller's sense of exploration of the marvels which every journey can produce.
We like to call it “our lucid dream”.
GMTzero expresses the soul and essence of a demanding traveller, with elegant and polished style, who likes to discover their interior nature, made of wild and uncontaminated perspectives.
This is how a perfect suitcase for lovers of minimalism with its essential and dry lines is born. Then, its extreme modernity is sublimated by the wild nature it has been paired with in contrast. Why? Because we are all travellers in search of an interior destination, made of edges and irksome instants that we want to explore before finding our own dimension.
This way, GMTZero project defines its lines, the geometry, and the dynamic nature of the concept itself: the journey.
Do you know why GMTZero?
Greenwich Mean Time - GMT - was chosen to be the first meridian and has become a significant reference to orientate in every part of the world. Starting from this concept, GMTZero wants to become a guide for the novel world travellers
GMTZero has been conceived for us, for our constantly moving lives.
It is going out of the flat in London and soaking our feet in the sea in Pantelleria that the first gem of the project was born.
Pantelleria (indeed) – the first jewel of GMTZero – has been made to unite design and personality to the excellence of functionality.
Pantelleria represents for us a place for visionaries, the place where to connect with oneself.
Do you know when you think you have found your place in the world in the moment when you are about to leave it? Pantelleria has been a journey towards other borders; a journey made of a primitive elegance… of a new interior awareness.
Craggy rocks; wind which turns into caresses; deep blue where to plunge into ethereal depths; and the dry, salty, mineral taste of soil. It is impossible even to describe. It is an island which can only be experienced; a journey which transforms into an interior (re)discovery of yourself. Pantelleria is special. It is unique, a mystic theatre where to live just adventures. Pantelleria is wild, but with an extremely pure and sweet soul.
In Pantelleria the wind is caresses; she is wild and sensuous at the same time.
In Pantelleria you find yourself living something pure and magical; this makes the difference.
Has time stopped in Pantelleria? I would say no. In some way, with its slow flow it is an island which looks beyond the horizon.
And in this way, from Pantelleria, GMTZero has been shaped.
We have decided to tell you its story.